Les Schwab Tire Centers Privacy Policy

Last Updated: September 12, 2025

This Privacy Policy (the “Policy”) explains how Les Schwab Tire Centers and our affiliates (together, “Les Schwab”) collect, store, use, and disclose personal information, including when you: (1) visit our website located at www.lesschwab.com, (2) use our digital services, (3) visit our stores, (4) apply for credit, and (5) engage with us on social media. This Policy addresses specific disclosure requirements from various privacy laws and also serves as our ‘notice at collection.’

Please read this Policy to understand how we handle your personal information and how you can exercise your privacy rights. If you have questions about our Policy, privacy practices, or any concerns regarding how we process your personal information, please contact us. See Section 11 below.


1. PERSONAL INFORMATION WE COLLECT AND PROCESS

Les Schwab collects information about you in a number of ways. We collect information directly from you, such as when you sign up to receive news, notifications, or other communications from us or make a purchase from us. We collect information automatically from you through the use of Cookies and Similar Technologies when you visit our websites, use our applications, or engage with our emails. From time to time, Les Schwab collects information about you from others, such as public sources and people in our network. The categories of personal information we collect and process includes:

  • Identifiers, such as your first and last name, social security number, birth date, driver’s license number, or other identification documentation (e.g., passport or tax identification number).
  • Contact information, such as your mailing address, email address, phone number, and professional contact information; and
  • Authentication data, such as the password and phone number associated with your My Les Schwab account, or information Les Schwab receives from Facebook or Google if you use those services for authentication purposes.
  • Vehicle information, such as the make and model of your car, license plate number, tire size, and the condition of components of your vehicle, such as your brakes, shocks or struts.
  • Demographic information, such as your market area (e.g., Greater Portland Area), your gender, household income range, postal code, race, marital status. We may infer your general geographic location from information about your network connection or internet service provider.
  • Financial and Payment information, such as your information you share to apply for credit, bank account information, billing and payment history, credit card information, and other financial information.
  • Professional or employment-related information and education data, such as your employer and title, your qualifications, and the training you’ve completed, if you apply for a job with us.
  • Commercial information, including information about your prior purchases with us. When you make a purchase or return, we collect information about the transaction. This may include product details, purchase price, warranty information, date and location of the transaction. It may also include account notes about the transaction.
  • Content, such as product or service reviews you’ve provided.
  • Communications, such as when you send us email or engage with us on social media platforms.
  • Video, images, and recordings, such as those we capture in and around our stores using cameras or video recording devices in the ordinary course of our business or photos you choose to share with us on social media platforms. We use these videos and images for security, fraud, loss prevention, law enforcement or incident reporting, or other operational purposes, such as analyzing foot traffic patterns.
  • Personal preferences or interests, such as the products that interest you most or other insights you share or we learn during your visit.
  • Precise Geolocation Information. If you choose to enable certain location services on your device, your browser, or your app, we may collect more precise geolocation information that enables us to personalize your experience by providing location-based products, services, offers, or advertisements.
  • Internet or other electronic network activity and your interactions, such as information we automatically collect about your browser, device, or connection when you use our digital services, like our websites or apps. We use analytics tools, such as cookies and similar technologies, which collect information about you using a unique identifier, such as a cookie id. This personal information includes:
  • the date and time of your visit,
  • the duration of your visit,
  • the type of browser and browser language you use,
  • your Internet Protocol (“IP”) address,
  • your mobile device ID, your advertising ID, operating system and version, and mobile network information,
  • type of computer or other operating device used, as well as its operating system and version,
  • the actions you take on our websites, such as your search queries or questions you submit through our chatbot,
  • your interactions with HTML-formatted email messages that we send you (such as the web pages viewed and the links clicked),
  • the websites (if any) from which you linked to our website,
  • the website(s) you visit after visiting our website, and
  • your general location inferred from information about your device, network, or ISP.

The following types of information we collect are considered ‘sensitive’ under certain applicable privacy laws. This includes the following types of data, such as:

  • Identifiers such as applicants’ social security number and driver’s license,
  • Account log-in, financial account, debit card, or credit card number in combination with any required code;
  • Precise geolocation; and
  • Information revealing racial or ethnic origin, religious or philosophical beliefs, or union membership.

Les Schwab may process de-identified personal information. Data in this state cannot be used to infer information about, or otherwise be linked to, a particular individual. We will maintain such information in a de-identified state and will not try to re-identify the individual.


2. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for a variety of purposes, including to provide, sell, and market our products and services, operate our websites, and meet our obligations. Some specific ways in which we use personal information are listed below.

Use Personal Information Types Used
Complete service transactions or sales purchases. We process your information to:
  • Recommend the right products,
  • Give you a service estimate,
  • Book your appointment,
  • Call you when your vehicle is ready, and
  • Process your payment.
 Identifiers, contact information, vehicle information, demographic information, financial and payment information, commercial information, communications, personal preferences or interests, internet or other electronic network activity and your interactions
Provide free, value-added services and other customer support. We process your information to:
  • Deliver free services, such as safety checks and tire rotations,
  • Answer your questions about our products and services, and
  • Address your concerns.
 Identifiers, contact information, vehicle information, demographic information, commercial information, communications, personal preferences or interests
Honor our refund policies, warranties, and inform you of product recalls, as necessary. Identifiers, contact information, vehicle information, commercial information, communications
Provide, protect, secure, personalize, and improve our websites and other digital services. We use your information to create your account, show you content you may find useful, and personalize your digital experience. For example, if you use the “Find the Right Tires” functionality on our site, we’ll use your inputs to show you products that will work for your vehicle. Identifiers, contact information, vehicle information, demographic information, personal preferences or interests, precise geolocation information, internet or other electronic network activity and your interactions
Process your credit application. We use the information you provide in your credit report, along with details provided in your credit application, to determine your eligibility, credit limit, and terms Identifiers, contact information, demographic information, financial and payment information, commercial information, internet or other electronic network activity and your interactions
Maintain your credit account with us, including by facilitating payments, reviewing your credit limit, and seeking remedies for non-payment. Identifiers, contact information, demographic information, financial and payment information, commercial information, communications, internet or other electronic network activity and your interactions
Advertise and market our products and services, including by:
  • Targeting our digital advertisements to you,
  • Help you locate products or services nearby,
  • Personalizing offers you receive,
  • Interacting with you on social media platforms,
  • Sending you promotional communications via email, text message, or postal mail, or
  • Conducting sweepstakes or other promotions.
 Identifiers, contact information, vehicle information, demographic information, commercial information, communications, content, personal preferences or interests, internet or other electronic network activity and your interactions
Communicate with you. We will respond to your information requests or any other inquiry you have if you send us an email, give us a call, or drop by our stores. Identifiers, contact information, vehicle information, commercial information, communications, personal preferences or interests
Improve everything we do and develop new products and services. We may process your information, including your reviews and survey responses, to improve or develop our operations, products and services, and marketing efforts. Identifiers, contact information, vehicle information, demographic information, commercial information, communications, content, personal preferences or interests, internet or other electronic network activity and your interactions
Aggregate and de-identify your information. For example, we aggregate data to track our performance, understand purchasing patterns, and gain insights that can help us improve. Identifiers, contact information, vehicle information, demographic information, commercial information, content, personal preferences or interests, internet or other electronic network activity and your interactions
Consider you for employment. If you send us your resume or apply for a job with us online, we may process your information to evaluate your qualifications or arrange to interview you. Identifiers, contact information, demographic information, communications, personal preferences or interests, professional or employment-related data, education data
Protect our rights and property, as well as those of our Customers, website users, or others, and prevent harm. Any categories of personal information
Detect, prevent, and investigate fraud, theft, or violations of our Terms of Use or policies. We use personal data to prevent fraud and theft in our stores, as well as online. Any categories of personal information
Comply with law and regulations, or meet other legal, ethical, or professional requirements. For example, we will use your information, as necessary, to:
  • Comply with Department of Transportation registration requirements;
  • Honor your privacy rights; and
  • Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
 Any categories of personal information
Conduct a corporate business transaction, such as a merger, sale or transfer of some or all of Les Schwab’s assets, or restructuring, in which personal information held by Les Schwab the assets transferred. Any categories of personal information

In carrying out these purposes, we combine information we collect from different contexts and sources to provide you a more seamless and personalized experience, to make informed business decisions, and for other legitimate business purposes.

As described above, we collect certain types of information that are considered ‘sensitive’ under certain applicable privacy laws. We collect this information for the following uses:

  • We process sensitive identifiers, like social security numbers, to process your credit application, maintain your credit account, consider you for employment, and to meet our obligations.
  • We process account log-in information to provide your digital account.
  • We process payment card information to complete a transaction you initiate.
  • Precise geolocation.
  • Information revealing racial or ethnic origin, religious or philosophical beliefs, or union membership. We use such data for legitimate business purposes, including to compare our workforce’s demographics to our customers.

3. WHEN AND HOW WE SHARE PERSONAL INFORMATION

We share, or may share, your information with others in a variety of circumstances. We share or provide others with access to your information with your consent, at your direction, or to complete any transaction or request you have authorized as outlined in the chart below.

Scenario / Category of Recipient Categories of Personal Information Shared
Les Schwab Affiliates
We may share personal information within the Les Schwab family of companies for a variety of legitimate business purposes, including to respond to your requests for credit and otherwise provide products and services to you. These companies use your personal information in accordance with this Privacy Policy, including to provide marketing communications to you.		 All categories of personal information
Les Schwab Affiliated Member-Dealers
We may share personal information with Les Schwab’s member-dealers for a variety of business purposes. This is necessary in order to honor your request for information about Les Schwab products or services, to track and honor warranties applicable to product and services purchased by you, to respond to your requests for credit, or to provide an affiliated member-dealer with information for purposes of contacting you in their regular course of business, including for purposes of manufacturer product recalls or marketing products or services to you. The Les Schwab member-dealers use your personal information in accordance with this Policy, including to provide marketing communications to you. Please click on this link to view a list of member-dealers.		 All categories of personal information
Service Providers
We share your information with third parties, such as vendors, suppliers, independent contractors, or other professional services firms that provide us with services or work on our behalf for the purposes described herein. This may include our cloud service providers, research and analytics providers, billing support servicers, or payment processors. These service providers have entered into a contract with us, whereby they may only use personal information as necessary to perform the service we’ve hired them to do, and they are required to keep your personal information confidential.		 All categories of personal information
Digital analytics and advertising providers
We share your information with digital analytics and advertising providers who provide us with insights and data about (1) the use and performance of our websites and digital services,(2) where users go when leaving our websites, and (3) engagement with our email communications. To learn more, please see “Cookies & Similar Technology” below.		 Identifiers, contact information, vehicle information, demographic information, personal preferences or interests, internet or other electronic network activity and your interactions
Authentication Services
You may choose to sign up to a My Les Schwab Account using your Google or Facebook Account.		 Identifiers, contact information, personal preferences or interests, internet or other electronic network activity and your interactions
Law enforcement, government agencies and authorities, court officials, or others as necessary
We might disclose your information to a third party, without your consent and without notice to you, if we are required to do so by law. We may also disclose your information to a third party if we have a reasonable belief (a) we are legally or ethically obligated to do so, (b) such disclosure is necessary to protect, establish, or exercise our legal rights or defend against legal claims, or (c) disclosure is necessary to protect our / your / others’ rights, property, and/or safety.
For example, to comply with the Department of Transportation’s tire registration requirements, we may share your information. In situations involving threats or potential threats to the safety of any person or entity, we may provide your information to law enforcement.		 All categories of personal information
Other Business Entities
We may transfer your personal information if Les Schwab is involved in a merger, acquisition, reorganization, restructuring, or other sale or transfer of all or any portion of its assets or business, whether as a going concern or as part of bankruptcy, liquidation, or similar proceedings in which personal information is among the assets transferred.		 All categories of personal information


4. COOKIES AND SIMILAR TECHNOLOGY

Our websites, applications, emails, and other services use cookies and similar technology to automatically collect personal information about your use and interactions.

  • Cookies are small files placed on your device to store information, often consisting of a unique personal identifier, for a variety of purposes.
  • Web beacons are small tags placed in digital content, for example on a website or email, to track how the user interacts with the content. Such interaction will trigger a transfer of information that can be used to gain insight, such as how many people have viewed the content.
  • Pixels and web tags are encoded in digital content to enable functionality and/or to track engagement with digital content across contexts.
  • Software development kits (SDK) are developer tools embedded in an application to collect information about use of the application, as well as the device running the application.

We may use, and enable third parties to use, these technologies on our websites, in our apps, and in other digital experiences we provide to automatically collect personal information (i) assist you with website navigation and authentication, (ii) improve the security of our website, (iii) detect fraud, (iv) measure and analyze usage and performance of our digital experiences, (v) save your preferences, (vi) assist with marketing efforts, (vii) facilitate targeted advertising campaigns, (viii) analyze the performance of our advertising and marketing efforts, and (ix) otherwise facilitate legitimate business purposes. This personal information primarily consists of (a) unique cookie or device identifiers, (b) pixel or campaign identifiers, and (c) internet or other electronic network activity.

When we permit third parties to automatically collect this personal information, they may process such personal information solely on our behalf as service providers or they may also use such information for their own purposes, in accordance with their own privacy policies. For example, some third parties may combine personal information they collect using cookies on our website with information they collect from other digital services, over time gathering information about your internet activities across different sites and services, and use such information to provide marketing and advertising services. You can learn more about these third parties, and in many cases opt out of such tracking and other types of data processing, by visiting this webpage. You can also learn more about opt-out of advertising and marketing cookies by visiting: Privacy Rights; Network Advertising Initiative; or About Identifiers.

Please see Your Rights and Control of Your Personal Information for information on controlling cookies and similar technologies.


5. YOUR RIGHTS AND CONTROL OF YOUR PERSONAL INFORMATION

Some privacy laws provide individuals with specific rights regarding their personal information. Depending on where you live, you may have some or all of the following rights and choices regarding your information.

  • The right tostyled be informed or to know. You may have the right to be informed of how we process your information. For example, you may have the right to be informed or to know:
  • The categories of personal information we collect and process about you.
  • The categories of sources for the personal information we collect and process about you.
  • The purposes for collecting or processing that personal information.
  • The categories of personal information shared or disclosed to third parties, the categories of those third parties, as well as the purposes of such sharing or disclosure.
  • The right to access. You may have the right to access or view the personal information we process about you.
  • The right of data portability. You may have the right to request a copy of your personal information in electronic format and the right to transmit that personal information for use in another service.
  • The right to correct. You have the right to request that Les Schwab correct any of your personal information.
  • The right to delete. You have the right to request that Les Schwab delete any of your personal information that we collect from you or process, subject to certain exceptions. For example, we may deny your deletion request if retaining your information is necessary for us or our service provider(s) to:
  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Comply with our obligations, such as the Department of Transportation registration requirements or National Highway Traffic Safety Administration requirements.
  • Service your credit account with us in the ordinary course of business; or
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • The right to not be subject to automated decision making.
  • The right to opt-out. You may have the right to limit our use of your personal information or to opt-out of certain processing of personal information. For example, in some jurisdictions, you may have the right to limit our use of your sensitive personal information and to opt-out of targeted advertising.
  • The right to appeal the results of your request to exercise your privacy rights. You can contact us to appeal by filling out this web form. If your appeal is unsuccessful, depending on where you live, you may have the right to raise a concern or lodge a complaint with your state attorney general.
  • Right to not be discriminated against for exercising your rights. If you exercise your rights, we will not discriminate against you.
  • Sale / Share. As described above, we permit third parties to use cookies and similar technologies on our websites and other digital properties to gather personal information. In some cases, the third parties may use the information they collect for their own purposes in accordance with their own respective privacy policies. To the extent our use of such third party services is deemed a “sale” or “sharing” under applicable data privacy laws, or enabling certain personalized advertising, you can opt-out as described in the section below.

You can exercise your rights, as well as make choices regarding Les Schwab’s collection and processing of your information through various methods and tools, depending on our interactions. For example, you can:

  • Contact Les Schwab at the information provided in Section 11.
  • Cookie Banner. You can opt-out of the sale or sharing of your information, or of targeted advertising, at any time by clicking on ‘Cookie Settings’ at the bottom of any page on our website.
  • Submit a privacy rights request through our web form: Website Request.
  • My Les Schwab. When you sign-in to My Les Schwab, you can update your information, including your vehicle(s), contact preferences, and more.
  • Use browser controls. Most browsers provide settings to control your interactions with cookies, which will impact the information processed by cookies on our websites. Please refer to your browser for information on how to access these settings. Your settings may impact your experience with our website and the functionality available to you.
  • Operating System or device-level privacy settings. Many operating systems provide privacy settings which give you control over certain information collected from your device, and in some cases, how that information is used, such as precise geolocation.
  • Unsubscribe. When we send promotional communications, we provide information about how to opt-out or stop future communications. If you request that we not contact you for marketing purposes (either by using the unsubscribe mechanism in an email or replying ‘stop’ to a promotional text), we reserve the right to contact you for non-marketing purposes.
  • Global Privacy Control (GPC). We honor the global privacy control signal on our websites. To learn more about GPC, go to: https://globalprivacycontrol.org/.

Only you, or someone legally authorized to act on your behalf, may make a request to exercise your rights related to your personal information. We may ask that you:

  • Provide sufficient information that allows us to reasonably verify you or your authorized representative’s authority to act on your behalf. Where possible, we will attempt to verify your identity by only using information we have previously collected from you, such as an e-mail address. DO NOT SEND US SENSITIVE PERSONAL INFORMATION, such as a social security number or picture of photo ID, in your initial request to exercise any rights.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a request does not require you to create an account with us.

We endeavor to respond to requests within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.

We will deliver our written response by mail or electronically, at your option. The response we provide will explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


6. SECURITY OF PERSONAL INFORMATION

We use reasonable administrative, technical, and physical measures to protect the confidentiality, integrity, and security of the personal information we process. Unfortunately, no data processing or handling system or controls, or methods of transmitting data over the Internet, can be guaranteed to be 100% secure. As a result, we cannot guarantee the confidentiality, integrity, and security of the personal information we process.


7. RETENTION AND STORAGE OF PERSONAL INFORMATION

We consider the following factors when determining how long we retain and store your information:

  • Our legal and contractual obligations,
  • Our professional and ethical responsibilities,
  • The purpose for which your information was collected or processed,
  • Your requests to delete the information,
  • Retention periods in applicable laws and regulation, and
  • Our legitimate business purposes. We may retain your data to the extent it is necessary to prevent fraudulent activity, to protect ourselves against liability, and to allow us to enforce our contractual or other rights and to pursue available remedies and limit any damages we might sustain.

8. CHILDREN’S PRIVACY

The website is not directed at nor intended for use by children under the age of 16, and we do not knowingly collect any personal information directly from children under the age of 16. If you're a parent or guardian of a child and become aware that your child has provided personal information to us, contact privacy@lesschwab.com.


9. LINKS TO THIRD-PARTY WEBSITES, PRODUCTS, AND SERVICES

This Policy applies only to the information Les Schwab collects and processes. Our website, our content, or our communications could contain links to other websites and services that are not owned or controlled by us. We are not responsible for and have not reviewed the privacy practices of such sites or services, or the owners or operators of such sites or services. We shall not be responsible or liable in any way as a result of your use of any other sites or services.

Our websites might enable social sharing features and other integrated tools, which let you share data with third parties. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the third party and scope of the third party’s data collection and processing in connection with social sharing features, please review the third party’s privacy statement providing these features.


10. LES SCHWAB AFFILIATES AND MEMBER DEALERS

This Policy is provided by the Les Schwab companies listed below.

  • Les Schwab Tire Centers of Portland, LLC
  • Les Schwab Tire Centers of Washington, LLC
  • Les Schwab Tire Centers of California, LLC
  • Les Schwab Tire Centers of Central California, LLC
  • Les Schwab Tire Centers of Idaho, LLC
  • Les Schwab Tire Centers of Boise, LLC
  • Les Schwab Tire Centers of Montana, LLC
  • Les Schwab Tire Centers of Nevada, LLC
  • Les Schwab Tire Centers of Utah, LLC
  • Les Schwab Tire Centers of Colorado, LLC
  • Les Schwab Tire Centers of Oregon, LLC
  • Les Schwab Warehouse Center, LLC
  • Pete’s Tire Barns, Inc.
  • CMC Tire, LLC

11. MODIFICATIONS TO THIS POLICY

We may need to update or revise this Policy from time-to-time to enhance transparency or in response to changing legal, technical, or business developments. We will post any new or revised Policy here, and you should review this Policy regularly to make sure that you are aware of its terms. You can determine if this Policy has been revised since your last visit to the website by referring to the Last Updated date at the top of this Policy. Where required by law, Les Schwab will provide additional notification of changes to this Policy via the personal information that you have provided to us, if any. If we intend to use earlier-collected personal information for a different purpose than stated at the time of collection, where required by law, we will provide you notification and/or request your consent prior to such use. Your continued use of the website following any changes to this Policy signifies to us that you have read and understand this Policy as revised. We encourage you to review this Statement regularly to stay informed about our processing of personal information, your rights, and your choices.


12. CONTACT US

If you have any questions or comments about this Policy, the ways in which we collect and use your information described herein, your choices and rights regarding such use, or wish to exercise your rights, please contact us.

Les Schwab | PO Box 5350 | Bend, OR 97708 | (541) 447-4136
privacy@lesschwab.com
1-888-431-8770
Visit: https://lesschwab-privacyportal-ui.azurewebsites.net/privacy-request/lesschwab/customer